19 / 28 // WEBSITE PROFILE
Elizabeth Steffen.
www.elizabethsteffen.com
A skincare storefront combining product collections, skin-concern browsing and educational content with dedicated resources for beauty professionals and wholesale customers.
- INDUSTRY
- Beauty & Wellness
- COLLECTION
- Web development · Team projects
- LIVE WEBSITE
- www.elizabethsteffen.com (opens in a new tab)
01 / THE CONTEXT
The website.
Elizabeth Steffen's website brings skincare shopping and product education into one storefront. Visitors can browse by product type or skin concern, explore featured collections, and open product pages from the catalog. The site also includes search, account and cart routes alongside a blog and the founder's story. A professional section separates waxing supplies, a wholesale application and a dermaplaning masterclass from the main consumer shopping journey.
02 / THE PEOPLE
Who it serves.
People comparing skincare products by product type or skin concern, together with estheticians and beauty professionals interested in supplies, wholesale access or specialist educational material.
03 / THE EXPERIENCE
Experience highlights.
Multiple shopping routes
Product-type and skin-condition navigation let visitors enter the catalog through different needs, with collection links leading toward more focused groups of skincare products.
Professional resources alongside
A distinct professional menu groups waxing supplies, wholesale applications and a masterclass, making trade-focused options visible without folding them into every consumer product category.
A personal story
The founder's story explains her interest in skincare through personal experience and professional learning, adding brand context alongside the storefront's collections and educational links.
Shown as part of my contributions within team projects. Designs, brands and content belong to their respective owners.
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